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shortfall

From Wiktionary, the free dictionary

English

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Alternative forms

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Etymology

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    Deverbal from fall short. By surface analysis, short +‎ fall.

    Noun

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    shortfall (plural shortfalls)

    1. (business, finance) An instance of falling short, of not meeting a quota, an obligation, or more generally any expected target.
      Due to a shortfall in revenue, we will have to make some cuts.
      • 2019 May 8, Felix Simon, Lucas Graves, “Across seven countries, the average price for paywalled news is about $15.75/month”, in NiemanLab‎[1], archived from the original on 17 August 2019:
        “Let’s enjoy it while it lasts” was a familiar reaction on social media when The New York Times announced last week that it would temporarily disable its paywall to mark World Press Freedom Day. The excitement of many users points toward a key development in online news of recent years: the rise of paywalls across online news sites, as publishers around the world try to find new, sustainable business models in order to make up for the revenue shortfall caused by a rapidly changing business environment.
    2. (business, finance) The amount by which such a quota, obligation, etc., was missed.

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