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shrinkflation

From Wiktionary, the free dictionary

English

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English Wikipedia has an article on:
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Etymology

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Blend of shrink +‎ inflation. Popularized by American economist Pippa Malmgren.[1]

Pronunciation

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This entry needs pronunciation information. If you are familiar with the IPA or enPR then please add some!

Noun

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shrinkflation (uncountable)

  1. (economics, informal, neologism) The practice of making products smaller while continuing to market them at the same price.
    • 2016, Andy Dawson, Get in the Sea!: An Apoplectic Guide to Modern Life, page 106:
      Chocolate bars are just the thin end of the wedge, though, and shrinkflation is happening in products right across the board.
    • 2021, Rosalind Masterson, Nichola Phillips, David Pickton, Marketing: An Introduction, page 489:
      According to the UK Office for National Statistics (ONS), shrinkflation most commonly affects food, drink and household products such as toilet rolls, nappies, tissues and washing-up liquid.
    • 2022 May 18, Caitlin Cassidy, “Shrinkflation bites: popular food brands quietly downsize while charging same price or more”, in The Guardian‎[1]:
      Major cereal brand Kelloggs has also been accused of shrinkflation. Since 2019, the company had moved from selling 670 gram Crunchy Nut boxes for $6 to selling 640 gram boxes at $9 a pop, Choice found.
    • 2023 September 14, “Carrefour puts ‘shrinkflation’ price warnings on food to shame brands”, in The Guardian‎[2], sourced from Reuters, →ISSN:
      Consumer groups say shrinkflation is a widespread practice, which supermarkets like Carrefour are also guilty of in their own-label products.
    • 2025 June, Els Breugelmans, Katrijn Gielens, “Navigating retail volatility”, in Journal of Retailing, volume 101, number 2, →DOI, page 156:
      A similar thing happens for shrinkflation or skimpflation. While they may be legitimate strategies to preserve margins, consumers increasingly interpret these moves as deceptive, particularly when they are not openly acknowledged.
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Translations

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Translations

References

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  1. ^ “That Shrinking Feeling”, in Merriam-Webster, 2022
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