sniff test

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By metaphorical extension from an actual test one might perform with one's sense of smell, as for freshness of food.


sniff test ‎(plural sniff tests)

  1. (idiomatic) An informal reality check of an idea or proposal, using one's common sense or sense of propriety.
    • 1993, Terry Collison, "How to ‘Sniff-Test’ a Venture," (retrieved 8 Feb 2009):
      [S]niff-test issues... try to answer the basic question "Does this venture appear to make sense?"


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