subbrand

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English[edit]

Etymology[edit]

sub- +‎ brand

Noun[edit]

subbrand (plural subbrands)

  1. A subsidiary brand.
    • 2007 February 8, Eric Wilson, “Yes, You Do Look Fat”, New York Times:
      Julie Gilhart, the fashion director of Barneys New York, has been wearing one this week from A/X, one of the Armani subbrands.