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From yass +‎ -ification. Attested on Twitter from August 2020 with a reply by Twitter user 🐕 (@puppyoveralls).[1][2]


yassification (countable and uncountable, plural yassifications)

  1. (Internet slang, LGBT, neologism) The process of making something LGBTQ+-adjacent.[2]
    • 2020 August 26, @puppyoveralls, “I’m choking on the yassification gas”,[6] in Twitter, retrieved March 7, 2022.
    • 2022 February 15, Sian Bradley, “The Best Wordle Alternatives”, in Huddersfield Daily Examiner:
      Referring to itself as the “yassification” of Wordle, this take on the original puzzle game asks you to guess words which have relevance to the LGBTQIA community.
  2. (Internet slang, neologism) The act of applying several beauty filters to a picture using a photo-editing application such as FaceApp until the subject becomes almost unrecognizable.[3][4][5]
    • 2021 November 16, Harrison Brocklehurst, “Okay So What Is the ‘Yassification’ Trend on Twitter and How Do You ‘Yassify’ Yourself?”, in The Tab[7]:
      To yassify yourself and get stuck in with the yassification trend on Twitter, it’s kind of up to you on your best photo editing method. The most commonly used one, though, is FaceApp.
    • 2021 November 22, Stephen Yang, “Yassification: Contestation of the Extremes and the Binaries”, in The Cornell Daily Sun[8]:
      The Twitter account takes “yassification” requests and transforms people’s photos in the same glamorized fashion.
    • 2021 November 24, Shane O’Neill, “What Does It Mean to ‘Yassify’ Anything?”, in The New York Times[9]:
      All memes have a shelf life, and yassification fatigue has already set in. On the day the YassifyBot joined Twitter, one user tweeted: “I saw the best minds of my generation destroyed by yassification.”
    • 2021 November 24, K-Ci Williams, “Yassification Memes Have Taken Over Twitter, Thanks Greatly to Yassify Bot”, in Teen Vogue[10]:
      The term "yassification" has been circulating in LGBTQ+ spaces on social media since 2020. However, it wasn't until a still of Toni Colette in Hereditary received the yassification treatment that the meme aspect went mainstream, spreading mainly on TikTok and Twitter.
    • 2021 November 25, Tom George, “Like Frankenstein and His Nonster, @yassifybot Regrets Yassification”, in i-D[11]:
      The idea that pop stars such as Lady Gaga would even need to go through yassification felt misogynistic to them.
    • [2021 December 31, Kalhan Rosenblatt, “The ‘Yassification’ of the Internet, Feminine Urges and Feeling Cheugy: Here Are the Best Memes of 2021”, in NBC[12]:
      The meme that perhaps best embodies 2021 is the "yassification" of the internet.

      "Yassifying" refers to beautifying something, typically something that is unappealing or heteronormative.]

Related terms[edit]


  1. ^ 🐕 (@puppyoveralls) (August 16, 2020), “I’m choking on the yassification gas”, in Twitter[1].
  2. 2.0 2.1 Owe (November 15, 2021), “Yassification”, in Know Your Meme[2].
  3. ^ Shane O’Neill (November 24, 2021), “What Does It Mean to ‘Yassify’ Anything?”, in The New York Times[3], ISSN 0362-4331.
  4. ^ Denver Adams (November 2021), “Yassify Bot”, in Twitter[4].
  5. ^ Harrison Brocklehurst (November 2021), “Okay So What Is the ‘Yassification’ Trend on Twitter and How Do You ‘Yassify’ Yourself?”, in The Tab[5].