純欲

Chinese

		pure; simple; unmixed pure; simple; unmixed; genuine	desire; longing; appetite desire; longing; appetite; wish
trad. (純欲)		純	欲
simp. (纯欲)		纯	欲

Pronunciation

• Mandarin

  (Pinyin): chúnyù

  (Zhuyin): ㄔㄨㄣˊ ㄩˋ

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• Mandarin
  • (Standard Chinese)⁺
    • Hanyu Pinyin: chúnyù
    • Zhuyin: ㄔㄨㄣˊ ㄩˋ
    • Tongyong Pinyin: chúnyù
    • Wade–Giles: chʻun²-yü⁴
    • Yale: chwún-yù
    • Gwoyeu Romatzyh: chwenyuh
    • Palladius: чуньюй (čunʹjuj)
    • Sinological IPA ^(key): /ʈ͡ʂʰu̯ən³⁵ y⁵¹/

Noun

純欲

1. (fashion, neologism) innocent and cute, but also sexy and alluring

Descendants

• Japanese: 純欲 (jun'yoku)

Japanese

Kanji in this term
純	欲
じゅん Grade: 6	よく Grade: 6
on’yomi

Etymology

Orthographic borrowing from Chinese 純欲／纯欲 (chúnyù), from as early as January 2022 (see quotation below).

Pronunciation

• IPA^(key): [d͡ʑɨ̃ᵝɰ̃jo̞kɯ̟ᵝ]

Noun

純(じゅん)欲(よく) • (jun'yoku) 

1. (fashion) makeup or fashion style associated with China, deemed innocent and cute but also sexy and alluring [from 2022]

   純欲(じゅんよく)メイク

   jun'yoku meiku

   junyoku makeup

   • 2022 January 18, “TikTok de mo wadai! Chūkaken de wadai no ‘Junyoku-kei gao’ tte? Kyūinryoku batsugun no meiku HOWTO [The talk of TikTok! That Chinese style ‘junyoku face’? How-to guide to madly alluring makeup]”, in arWeb‎^[1]:

     透明感(とうめいかん)やピュアオーラを放(はな)つ、光(ひかり)でツヤッとうるんだ＂純欲(じゅんよく)系(けい)＂メイクが今(いま)、巷(ちまた)でジワジワ話題(わだい)。

     Tōmei kan ya pyua ōra o hanatsu, hikari de tsuyatto urun da ＂jun'yoku-kei＂ meiku ga ima, chimata de jiwajiwa wadai.

     That “junyoku-kei” makeup that radiates a pure and transparent aura, both bright and glistening, is now becoming the talk of the town.

   • 2023 January 4, “‘Chiguhagu’, ‘gal peace’: Z seidai dokuji no bunkaken [‘Chiguhagu’, ‘gal peace’: Gen Z’s unique cultural sphere]”, in Nikkei Bulletin:

     「ファッション・メイク部門(ぶもん)」首位(しゅい)は中国発(ちゅうごくはつ)のファッションネット通販(つうはん)「SHEIN（シーイン）」、2位(にい)は束感(たばかん)のあるまつげや、鼻先(はなさき)まで入(い)れるチークなどが特徴(とくちょう)の中国流(ちゅうごくりゅう)メーク「純欲(じゅんよく)メイク」が入(はい)った。

     “Fasshon meiku bumon” shui wa Chūgoku hatsu no fasshon netto tsūhan “SHEIN (shīin)”, ni-i wa taba kan no aru matsuge ya, hanasaki made ireru chīku nado ga tokuchō no Chūgoku-ryū mēku “jun'yoku meiku” ga haitta.

     In the “fashion & makeup” category first place went to Chinese online fashion retailer “SHEIN”, while second place went to “junyoku makeup”, a Chinese makeup style characterized by thick eyelashes and blusher extending to the tip of the nose.

   • 2024 January 17, Yui, “Aimēku hōhō: kurīmī tatchi rainā [Eye makeup how-to: creamy-touch eye liner]”, in LIPS‎^[2], archived from the original on 2024-02-06:

     S(エス)N(エヌ)S(エス)で話(わ)題(だい)の純(じゅん)欲(よく)風(ふう)って？？　中(ちゅう)華(か)女(じょ)子(し)の間(あいだ)で流(は)行(や)ってる　純(じゅん)欲(よく)メイクが日(に)本(ほん)でも話(わ)題(だい)に..❤️

     Esuenuesu de wadai no jun'yoku-fū tte?? Chūka joshi no aida de hayatteru Jun'yoku meiku ga Nihon de mo wadai ni ❤️

     That jun'yoku style that’s the talk of social media? Popular among Chinese girls? Jun'yoku makeup has also become the talk of Japan ❤️