brandscape
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English[edit]
Etymology[edit]
Blend of brand + landscape. Anthropologist John Sherry is credited with coining term in 1986.[1][2]
Noun[edit]
brandscape (plural brandscapes)
- The range of brands available in the market or a specific market segment, especially considered collectively as a cultural phenomenon.
- 2000, Naomi Klein, No Logo, Vintage Canada, →ISBN, page 365:
- By now it should come as no surprise that the targets of these influential campaigns are three of the most familiar and best-tended logos on the brandscape: the Swoosh, the Shell and the Arches.
Related terms[edit]
References[edit]
- ^ Lynn B. Upshaw, Building Brand Identity: A Strategy for Success in a Hostile Marketplace, John Wiley & Sons (1995), →ISBN, pages 48-49
- ^ brandscape on WordSpy.com