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Etymology 1[edit]

bull +‎ shot


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bullshot (plural bullshots)

  1. A cocktail made from vodka and beef bouillon.


Etymology 2[edit]

Blend of bullshit +‎ screenshot, coined in 2005 in the webcomic Penny Arcade.[1]


bullshot (plural bullshots)

  1. (neologism, video games) A phony screenshot created for promotional purposes.
    • 2005 September 12, “Potent New Lingo”, in Penny Arcade[1], retrieved 2012-06-15:
      Exhibit A is a textbook example of a bullshot, an image ginned up by marketing and foisted on people who don't know any better.
    • 2009 August 15, Leadbetter, Richard, “Media Manipulation: the "Bullshot" phenomenon”, in Eurogamer[2], retrieved 2012-06-15:
      Even the world's most technically proficient game-makers — industry leaders in graphical and gameplay innovation — seem shy to release actual screenshots of their forthcoming games, preferring instead to unleash super-scaled bullshots, or enhanced videos.
    • 2012 March 19, King, Ryan, “7 Marketing Trends That Need To Stop”, in Play[3], ISSN 1747-7859, retrieved 2012-06-16:
      Sometimes they’ll fall under the ambiguous label of ‘visual target renders’, the small-print description of bullshots at the highest level.


  1. ^ "Potent New Lingo", Penny Arcade, 12 September 2005