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When I found out how Wiktionary defined "clickbait", it blew my mind! You'll never believe what happened next!
- (Internet marketing, derogatory) Website content that is aimed at generating advertising revenue, especially at the expense of quality or accuracy, relying on sensationalist headlines to attract click-throughs; such headlines.
- Synonym: link bait
- 2012, Gideon Haigh, The Deserted Newsroom:
- Fairfax's sites are renowned for what is sometimes called ‘clickbait’: headlines written to beguile passing eyeballs but which obscure nondescript or irrelevant stories.
- 2013, Peter Preston, The Observer, 29 Sep 2013:
- "His careful lawyerly writing would be out of fashion now", wrote one commenter after Kettle's piece. "It wasn't clickbait".
- 2017, Ted Kwartler, Text Mining in Practice with R, John Wiley & Sons (→ISBN)
- In August 2016, leaders at Facebook announced a plan to identify and limit clickbait, because the Facebook newsfeed goal is to “show people the stories most relevant to them.”
content aimed at generating advertising revenue