Definition from Wiktionary, the free dictionary
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See also: click-bait and click bait


Alternative forms[edit]


From click +‎ bait.



When I found out how Wiktionary defined "clickbait", it blew my mind! You'll never believe what happened next!


clickbait (uncountable)

  1. (Internet marketing, derogatory) Website content that is aimed at generating advertising revenue, especially at the expense of quality or accuracy, relying on sensationalist headlines to attract click-throughs; such headlines.
    Synonym: link bait
    • 2012, Gideon Haigh, The Deserted Newsroom:
      Fairfax's sites are renowned for what is sometimes called ‘clickbait’: headlines written to beguile passing eyeballs but which obscure nondescript or irrelevant stories.
    • 2013, Peter Preston, The Observer, 29 Sep 2013:
      "His careful lawyerly writing would be out of fashion now", wrote one commenter after Kettle's piece. "It wasn't clickbait".
    • 2017, Ted Kwartler, Text Mining in Practice with R, John Wiley & Sons (→ISBN)
      In August 2016, leaders at Facebook announced a plan to identify and limit clickbait, because the Facebook newsfeed goal is to “show people the stories most relevant to them.”

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