clickbait

See also: Clickbait, click-bait, and click bait

English

Alternative forms

• click-bait, click bait

Etymology

From click +‎ bait.

Pronunciation

• (UK) IPA^(key): /ˈklɪkbeɪt/

Noun

Examples
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clickbait (countable and uncountable, plural clickbaits)

1. (Internet marketing, derogatory) Website content that is aimed at generating advertising revenue, especially at the expense of quality or accuracy, relying on sensationalist headlines to attract click-throughs; such headlines.

   Synonym: link bait

   • 2012, Gideon Haigh, The Deserted Newsroom, Penguin, →ISBN:

     Fairfax's sites are renowned for what is sometimes called ‘clickbait’: headlines written to beguile passing eyeballs but which obscure nondescript or irrelevant stories.

   • 2013 September 29, Peter Preston, The Observer:

     "His careful lawyerly writing would be out of fashion now", wrote one commenter after Kettle's piece. "It wasn't clickbait".

   • 2017, Ted Kwartler, Text Mining in Practice with R, John Wiley & Sons, →ISBN:

     In August 2016, leaders at Facebook announced a plan to identify and limit clickbait, because the Facebook newsfeed goal is to “show people the stories most relevant to them.”

   • 2019, Deepanshu Pandey, Garimendra Verma, Sushama Nagpal, “Clickbait Detection Using Swarm Intelligence”, in Advances in Signal Processing and Intelligent Recognition Systems:

     In comparison with algorithms used in the past, this SI based technique provided a better accuracy and a human interpretable set of rules to classify clickbaits

Derived terms

• clickbaity
• clickbaiter

Translations

content aimed at generating advertising revenue

• Arabic: please add this translation if you can
• Catalan: clickbait (ca) m, pescaclics (ca) m
• Chinese:

  Mandarin: 標題黨／标题党 (zh) (biāotídǎng)

• Danish: clickbait c, kliklokkemad c (uncommon), klikmadding c (uncommon)
• Dutch: clickbait (nl)
• Esperanto: klaklogaĵo
• Finnish: klikkiotsikko (fi)
• French: piège à clics (fr) f, putaclic (fr) m
• German: Klickköder m, Clickbait (de) m
• Hebrew: קליקבייט‎ m (klíkbeyt)
• Hungarian: ^{(please verify)} klikkcsapda, kattintásvadász
• Irish: cluain chliceála f
• Italian: acchiappaclic m
• Japanese: クリックベイト (kurikkubeito)
• Korean: 클릭베이트 (keullikbeiteu), 클릭 미끼 (keullik mikki)
• Polish: clickbait (pl) m
• Portuguese: caça-clique
• Russian: кликбейт (ru) n (klikbejt)
• Serbo-Croatian: navlakuša f
• Spanish: ciberanzuelo m, cibercebo m, anzuelo de clics m, cebo de clics m
• Swedish: ^{(please verify)} klickbete (sv)
• Turkish: please add this translation if you can

Verb

clickbait (third-person singular simple present clickbaits, present participle clickbaiting, simple past and past participle clickbaited)

1. To add clickbait to a web page; to direct clickbait at someone.
   • 2015, How to Write About Music, →ISBN, page 60:

     Whether they're acts of clickbaiting or dumbness, internet headlines routinely mischaracterize quotes, inaccurately paraphrase statements, and misuse specific terms, all to make readers click.

   • 2017, Ainslie Paton, The Love Experiment, →ISBN:

     But he'd clickbaited her.

   • 2017, Brian Whitney, Subversive: Interviews with Radicals, →ISBN:

     I have never clickbaited anyone with overexaggerated titles, but also never downplayed the severity of the content within.

See also

• chumbox
• click-through

Dutch

Etymology

Borrowed from English clickbait.

Pronunciation

• IPA^(key): /ˈklɪk.beːt/
• Hyphenation: click‧bait

Noun

clickbait m (uncountable)

1. clickbait

   Synonym: klikaas

   • 2017, John Verhoeven, Het wat en hoe van contentstrategie, Atlas Contact, →ISBN, page 307:

     ..prikkelende koppen en mooi beeld te gebruiken om maar zo veel mogelijk mensen te lokken. Het gevolg van deze clickbait kan dan zijn dat mensen zich bekocht voelen.

     (please add an English translation of this quotation)

   • 2017, Linda Duits, Dolle mythes: een frisse factcheck van feminisme toen en nu, Amsterdam University Press, →ISBN, page 64:

     Het gaat hier om clickbait: het is de bedoeling dat je klikt zodat de site advertentie-inkomsten aan je kan verdienen. Het is goedkope content die gretig gedeeld wordt, zodat er nog meer geld aan de clicks verdiend kan worden.

     (please add an English translation of this quotation)

   • 2018, Jan Postma, De Trump-fluisteraars: Invloed in de schaduw van de macht, Karakter, →ISBN, page 42:

     Breitbart.com maakt naam door confrontaties en controverse op te zoeken. Lezers worden binnengehaald met boosmakertjes, clickbait, relletjes, en een flinke lading fake news en complottheorieën.

     (please add an English translation of this quotation)

   • 2018, Rudi Vranckx, Mijn kleine oorlog: Dertig jaar aan het front, Overamstel Uitgevers, →ISBN, page 438:

     Tweets en clickbait: het zijn de nieuwe kleren van de keizer van medialand.

     (please add an English translation of this quotation)

Further reading

• clickbait on Wikipedia.Wikipedia

Polish

Etymology

Unadapted borrowing from English clickbait.

Pronunciation

• IPA^(key): /ˈkliɡ.bɛjt/

• Audio

  (file)

• Rhymes: -iɡbɛjt
• Syllabification: click‧bait

Noun

clickbait m inan

1. (colloquial, Internet, marketing) clickbait (website content that is aimed at generating advertising revenue, especially at the expense of quality or accuracy, relying on sensationalist headlines to attract click-throughs; such headlines)

Declension

Declension of clickbait

	singular	plural
nominative	clickbait	clickbaity
genitive	clickbaitu	clickbaitów
dative	clickbaitowi	clickbaitom
accusative	clickbait	clickbaity
instrumental	clickbaitem	clickbaitami
locative	clickbaicie	clickbaitach
vocative	clickbaicie	clickbaity

Derived terms

adjective

• clickbaitowy

 

Further reading

• clickbait in Wielki słownik języka polskiego, Instytut Języka Polskiego PAN
• clickbait in Polish dictionaries at PWN