preroll

English

Alternative forms

• pre-roll

Etymology

pre- +‎ roll

Noun

preroll (countable and uncountable, plural prerolls)

1. (film, uncountable) A period of time during which the camera rolls but before the action begins.
2. (Internet, advertising, countable) An advertisement that plays before the main content.

   Synonym: intromercial

   • 2009 July 27, Brooks Barnes, “Lab Watches Web Surfers to See Which Ads Work”, in New York Times‎^[1]:

     Are ads that play before video clips, known as prerolls, more effective when paired with banner ads?

3. A joint which has been preprepared by a cannabis vendor or dispensary.

   I bought prerolls for almost a decade until I got good at rolling my own joints.

   • 2016 April 11, Rebecca Kelley, “6 Marketing Tips to Help Your Dispensary Succeed on 4/20”, in Leafly‎^[2], archived from the original on October 31, 2018:

     Offer a Buy-One-Get-One, a Build-Your-Own-Preroll-Pack, assemble grab bags full of goodies (such as a preroll, a gram, an edible, and some stickers) available for a set price

   • 2018, Bob Sehlinger, Unofficial Guide to Las Vegas 2019, Unofficial Guides, →ISBN, Recreational and medical marijuana:

     Cannabis is sold in several manifestations, including loose varieties, vapes, preroll, oils, capsules, tinctures, cosmetics and other derma products, snacks, and beverages.

   • 2020, Jamie Evans, The Ultimate Guide to CBD: Explore The World of Cannabidiol, Fair Winds Press, →ISBN, page 27:

     There are many methods that you can use to smoke CBD-rich flower including rolling a joint or blunt, lighting up a preroll, using a glass piece (such as a pipe, bubbler, or bong), or by using a dry flower vaporizer.

Verb

preroll (third-person singular simple present prerolls, present participle prerolling, simple past and past participle prerolled)

1. To roll something in advance.
2. To make or show a preroll.

Anagrams

• proller