preroll

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English[edit]

Alternative forms[edit]

Etymology[edit]

pre- +‎ roll

Noun[edit]

preroll ‎(countable and uncountable, plural prerolls)

  1. (film, uncountable) A period of time during which the camera rolls but before the action begins.
  2. (Internet, advertising, countable) An advertisement that plays before the main content.
    • 2009 July 27, Brooks Barnes, “Lab Watches Web Surfers to See Which Ads Work”, in New York Times[1]:
      Are ads that play before video clips, known as prerolls, more effective when paired with banner ads?

Synonyms[edit]

Verb[edit]

preroll ‎(third-person singular simple present prerolls, present participle prerolling, simple past and past participle prerolled)

  1. To roll something in advance.
  2. To make or show a preroll.