spin doctor

See also: spindoctor

English

Etymology

From spin + doctor.

Noun

spin doctor (plural spin doctors)

1. (business, politics) A person employed to gloss over a poor public image (or present it in a better light) in business and politics, especially after unfavourable results have been achieved. A lobbyist; PR person.

   Many believed that the reduction in public spending was a disaster but the spin doctors presented it as a triumph for lower taxation.

Synonyms

• spinmeister
• spinster

Antonyms

• counterspin doctor

Related terms

• spin machine
• spin control
• spin doctoring
• brainwasher

Translations

person hired to improve public image

• Chinese:

  Mandarin: please add this translation if you can

• Danish: spindoktor c, særlig rådgiver c (official government term)
• Dutch: spindoctor (nl) m
• Finnish: imagokonsultti, PR-konsultti; lobbari (fi) (lobbyist)
• French: spin doctor (fr) m, façonneur d’image (fr) m

• German: Imageberater m, Schönredner m (pejorative), Tatsachenbeschöniger m, PR-Berater m
• Italian: curatore di immagine m, portavoce (it) m, lobbista m, esperto di comunicazione m
• Russian: политтехнолог (ru) m (polittexnolog)
• Spanish: asesor de imagen m
• Welsh: doctor areithiau m, sbinddoctor m

Verb

spin doctor (third-person singular simple present spin doctors, present participle spin doctoring, simple past and past participle spin doctored)

1. To generate spin (favourable interpretation or bias).