trump up

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trump up (third-person singular simple present trumps up, present participle trumping up, simple past and past participle trumped up)

  1. (idiomatic) to create falsely, to fabricate (particularly applied to accusations, (legal) charges or evidence).
    His electoral "campaign" to date has included attempts to trump up criminal charges against his opponents.
  2. (idiomatic) Heavily publicise, promote or market a product.
    We don't often trump up products purely for the virtue of being "new".

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