Kool-Aid

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See also: kool-aid

English[edit]

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Etymology 1[edit]

Trademark, presumably from cool and -ade.

Proper noun[edit]

Kool-Aid (plural Kool-Aids)

  1. (US) A sweet, non-carbonated drink made with artificial flavors.

Etymology 2[edit]

Back-formation from drink the Kool-Aid.

Noun[edit]

Kool-Aid (plural Kool-Aids)

  1. A fad or ideology that is adopted unquestioningly, ignoring its hidden dangers or disadvantages.
    • 1998, Leslie Abramson & ‎Richard Flaste, The Defense is Ready: My Life in Crime, ISBN 0671023268:
      The problem today isn't really with the Kool Aids; it's with society's refusal to distinguish between him and all the rest who fall into the hands of the system.
    • 2010, Jamie Reidy, Hard Sell: Now a Major Motion Picture LOVE and OTHER DRUGS, ISBN 0740788868:
      Pfizer reps departed training with a “Pass me the Kool-Aid” conviction that not only were our drugs the best in the industry, but also that our company was the best in the world.
    • 2011, Jim Cuba, Running with My Pants Down, ISBN 1462021743, page 38:
      Kids are force-fed the Kool-Aid while their skulls are still soft. They have no concept of rational thought and their parents drag them to a church and force them to learn mythology disguised as religious doctrine and try to sell it as fact.
    • 2014, Brian Kelly, The Bitcoin Big Bang: How Alternative Currencies Are About to Change, ISBN 1118963652:
      Hopefully by now you are beginning to see how the Kool-Aid is made, realized it is not poison, and are thinking about taking a sip. You are ready to rush out, buy your first bitcoin, and cash in on the digital gold rush.
    • 2015, Paul Langley, Liquidity Lost: The Governance of the Global Financial Crisis, ISBN 0199683786, page 60:
      Memorably referred to by Warren Buffet in early 2008 as the 'poetic justice' of 'toxic Kool-Aid' (Dabrowski 2008), the specific issue addressed by these initiatives was the value, valuation, and circulation of assets related to and derived from US sub-prime mortgages.

Derived terms[edit]