adwise

English

Etymology 1

From ad +‎ -wise.

Adverb

adwise (not comparable)

1. With regards to ads (advertisements).
   • 1982 November 8, Lillian Ross, quoting James Spitz, “Onward and Upward with the Arts: Some Figures on a Fantasy”, in The New Yorker‎^[1], volume 58, number 38, New York, N.Y.: Condé Nast Publications, →ISSN, →OCLC, archived from the original on 2024-01-21, page 111:

     We brought in new marketing concepts for the picture. We prescribed new ads. We gave the picture a different look adwise.

   • 2013, Sally Satel, Scott O. Lilienfel, Brainwashed: The Seductive Appeal of Mindless Neuroscience, New York, N.Y.: Basic Books, →ISBN, page 174:

     Notably, FKF also rated Super Bowl XLI in 2007, dubbed it, adwise, "the year of the amygdala," and predicted that the majority of ads would be "unsuccessful."

   • 2012, Jackie Collins, The Power Trip, London […]: Simon & Schuster, →ISBN, page 13:

     So, adwise, they gradually became a team. The Taye and Ashley Show. He with the shaved head, muscled body and killer smile. She with the baby-blue eyes, lush body, amazing boobs and tumbling blond curls. They got together with the best photographers and soon created a partnership brand.

Etymology 2

Compound of ad +‎ wise.

Adjective

adwise (comparative more adwise, superlative most adwise)

1. (informal) Aware of advertising techniques.
   • 1986 September 9, Hal Riney, quotee, “How now, Hal?”, in The New York Times, volume 135, number 468, New York, N.Y.: The New York Times Company, →ISSN, →OCLC, page D28:

     People today are adwise. They know what we're trying to do. They've seen millions of ads, have been exposed to every approach—so they're almost immune. In the old days, you could simply tell people what was good about your product, and what you wanted them to do. Now, it's tough to get their attention.

   • 1989 January 16, Jackson Lears, “Deride and Conquer”, in The Nation, volume 248, number 2, New York, N.Y.: The Nation Company, Inc., →ISSN, →OCLC, page 59, column 1:

     The postmodern hero is street-smart and adwise; he sees through everything; decodes everything, mostly for fun; and is always protected by his ironic detachment.

   • 1999, Craig Donnellan, editor, Consumerism (Issues; 43), Cambridge, Cambridgeshire: Independence, →ISBN, page 23:

     Parents typically do many things that help young children learn the first steps to becoming 'adwise'.

Etymology 3

Verb

adwise (third-person singular simple present adwises, present participle adwising, simple past and past participle adwised)

1. Pronunciation spelling of advise.
   • 1860 December – 1861 August, Charles Dickens, Great Expectations […], volume I, London: Chapman and Hall, […], published October 1861, →OCLC, page 150:

     "No, old chap. But bearing in mind that them were which I meantersay of a stunning and outdacious sort—alluding to them which bordered on weal-cutlets and dog-fighting—a sincere well-wisher would adwise, Pip, their being dropped into your meditations, when you go up-stairs to bed. That's all, old chap, and don't never do it no more."

   • 1993, Barbara Brooks Wallace, The Twin in the Tavern, New York, N.Y.: Atheneum Books for Young Readers, →ISBN, page 43:

     "You going to be picky picky?" asked Beetle, his cheeks puffed from whatever he had just thrown in his mouth. "You might as well be adwised, the menu ain't going to get any better. And I don't know about most indiwiduals, but I don't fare too well wivout food and drink."

Noun

adwise (uncountable)

1. Pronunciation spelling of advice.