bury the lede
Definition from Wiktionary, the free dictionary
- bury the lead (non-US and some US)
- (idiomatic, US, journalism) To begin a story with details of secondary importance to the reader while postponing more essential points or facts.
- The news account started by recounting details of the candidate's appearance and buried the lede by not mentioning his new call for tax reform until the 19th paragraph.
- ^ Needless to say, don't want to bury the lead, but I think there could be a second day of down for Apple (AAPL) -- said so myself in a video I did with Jack Mohr (see above) -- but if you don't own any, by all means don't let me stop you from buying some. Jim Cramer, TheStreet.com, 26 Oct. 2016