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See also: Loader


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load +‎ -er



loader (plural loaders)

  1. Agent noun of load; a person or device that loads.
    There was only one loader for the truck today so it took him a long time to get everything moved.
    The auto-loader on the gun kept jamming so they did it manually.
  2. (computing) A program that prepares other programs for execution.
  3. A tractor with a scoop, for example: bucket loader, front-end loader, wheel loader, etc.
  4. (marketing) An incentive given to a dealer.
    • 1990, Robert B. Konikow, Sales Promotion Design (page 197)
      Unique point-of-purchase materials and display loaders dramatically contribute to the display's attention-getting ability.
    • 1995, William M. Pride, ‎O. C. Ferrell, Marketing: Concepts and Strategies (page 591)
      Marketers use dealer loaders to obtain new distributors and push larger quantities of goods.
    • 2001, Stuart Clark Rogers, Marketing Strategies, Tactics, and Techniques (page 172)
      Dealer (or buying) loaders are gifts offered to resellers for stocking products. Many companies specialize in providing premium and gift items, and publish catalogues from which you can select appropriate items.

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