reverse confusion
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English[edit]
Noun[edit]
reverse confusion (usually uncountable, plural not attested)
- (trademark law) A situation where a competitor is responsible for a younger use of a mark and by exploiting his market dominance imparts his goodwill to the mistaking buyers of the senior user and erodes the latter’s goodwill and control of it.
- Antonym: forward confusion
Usage notes[edit]
The Sleekcraft factors according to US jurisprudence assess both directions of confusion.