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From Middle English *goodwille, good wille ‎(goodwill), perhaps from Old English *gōdwille ("goodwill"; compare Old English gōdwillende ‎(well-pleased); also Scots guidwilly, guidwillie ‎(displaying goodwill)), equivalent to good +‎ will. Cognate with Scots guidwill ‎(goodwill), Middle Low German gūtwille ‎(goodwill), Old High German guotwilligi ‎(goodwill), Old Danish godvilje ‎(goodwill), Icelandic góðvilji, góðvili ‎(goodwill), Icelandic góðvild ‎(goodness).



goodwill ‎(usually uncountable, plural goodwills)

  1. A favorably disposed attitude toward someone or something.
  2. (accounting) The value of a business entity not directly attributable to its tangible assets and liabilities. This value derives from factors such as consumer loyalty to the brand.
  3. (business) A concept used to refer to the ability of an individual or business to exert influence within a community, club, market or another type of group, without having to resort to the use of an asset (such as money or property), either directly or by the creation of a lien.



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See also[edit]



Borrowing from English goodwill.



  1. goodwill


Inflection of goodwill (Kotus type 5/risti, no gradation)
nominative goodwill goodwillit
genitive goodwillin goodwillien
partitive goodwillia goodwilleja
illative goodwilliin goodwilleihin
singular plural
nominative goodwill goodwillit
accusative nom. goodwill goodwillit
gen. goodwillin
genitive goodwillin goodwillien
partitive goodwillia goodwilleja
inessive goodwillissa goodwilleissa
elative goodwillista goodwilleista
illative goodwilliin goodwilleihin
adessive goodwillilla goodwilleilla
ablative goodwillilta goodwilleilta
allative goodwillille goodwilleille
essive goodwillina goodwilleina
translative goodwilliksi goodwilleiksi
instructive goodwillein
abessive goodwillitta goodwilleitta
comitative goodwilleineen