goodwill

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English[edit]

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Etymology[edit]

From Middle English *goodwille, good wille (goodwill), perhaps from Old English *gōdwille ("goodwill"; compare Old English gōdwillende (well-pleased); also Scots guidwilly, guidwillie (displaying goodwill)), equivalent to good +‎ will. Cognate with Scots guidwill (goodwill), Middle Low German gūtwille (goodwill), Old High German guotwilligi (goodwill), Old Danish godvilje (goodwill), Icelandic góðvilji, góðvili (goodwill), Icelandic góðvild (goodness).

Pronunciation[edit]

Noun[edit]

goodwill (usually uncountable, plural goodwills)

  1. A favorably disposed attitude toward someone or something.
  2. (accounting) The value of a business entity not directly attributable to its tangible assets and liabilities. This value derives from factors such as consumer loyalty to the brand.
  3. (business) A concept used to refer to the ability of an individual or business to exert influence within a community, club, market or another type of group, without having to resort to the use of an asset (such as money or property), either directly or by the creation of a lien.

Antonyms[edit]

Translations[edit]

The translations below need to be checked and inserted above into the appropriate translation tables, removing any numbers. Numbers do not necessarily match those in definitions. See instructions at Help:How to check translations.

See also[edit]


Finnish[edit]

Etymology[edit]

Borrowing from English goodwill.

Noun[edit]

goodwill

  1. goodwill

Declension[edit]