goodwill

See also: Goodwill

English

Etymology

From Middle English *goodwille, good wille (“goodwill”), perhaps from Old English *gōdwille ("goodwill"; compare Old English gōdwillende (“well-pleased”); also Scots guidwilly, guidwillie (“displaying goodwill”)), equivalent to good +‎ will. Cognate with Scots guidwill (“goodwill”), Middle Low German gūtwille (“goodwill”), Old High German guotwilligi (“goodwill”), Old Danish godvilje (“goodwill”), Icelandic góðvilji, góðvili (“goodwill”), Icelandic góðvild (“goodness”).

Pronunciation

• IPA^(key): /ɡʊdˈwɪl/

Noun

goodwill (usually uncountable, plural goodwills)

1. A favorably disposed attitude toward someone or something.
   • 20 January 2017, Donald Trump, Inauguration Speech

     We will seek friendship and goodwill with the nations of the world - but we do so with the understanding that it is the right of all nations to put their own interests first.

2. (accounting) The value of a business entity not directly attributable to its tangible assets and liabilities. This value derives from factors such as consumer loyalty to the brand.
3. (business) A concept used to refer to the ability of an individual or business to exert influence within a community, club, market or another type of group, without having to resort to the use of an asset (such as money or property), either directly or by the creation of a lien.

Antonyms

• ill will

Translations

favorably disposed attitude

• Bulgarian: благосклонност (bg) f (blagosklonnost), добра воля f (dobra volja)
• Chinese:

  Mandarin: 善意 (zh) (shànyì), 好意 (zh) (hǎoyì)

• Esperanto: bonvolo
• Finnish: hyväntahtoisuus (fi), hyvä tahto
• French: bonne volonté (fr) f, bienveillance (fr) f
• German: guter Wille (de) m
• Greek: καλή θέληση (el) f (thélisi), εύνοια (el) f (évnoia), ευμένεια (el) f (evméneia)

  Ancient Greek: εὔνοια f (eúnoia)

• Hebrew: רצון טוב‎‎ (ratzon tov)
• Hungarian: jóakarat (hu), jóindulat (hu)
• Ido: bonvolo (io)
• Interlingua: bon voler
• Irish: dea-mhéin f
• Italian: buona volontà (it) f

• Japanese: 善意 (ja) (ぜんい, zen'i), 親善 (shinzen)
• Latin: bona voluntas f
• Maori: arohanui
• Norwegian:

  Bokmål: velvilje (no) m, tillit (no) m, f

  Nynorsk: velvilje m, tillit m, f

• Polish: dobra wola f, życzliwość (pl) f
• Portuguese: boa vontade f
• Romanian: bunăvoință (ro) f
• Russian: до́брая во́ля f (dóbraja vólja), доброжела́тельность (ru) f (dobroželátelʹnostʹ), благоволе́ние (ru) n (blagovolénije), благожела́тельность (ru) n (blagoželátelʹnostʹ)
• Scots: guidwill
• Scottish Gaelic: gean-math m
• Spanish: buena voluntad f
• Swedish: välvilja (sv)
• Tagalog: mabuting kalooban

value

• Chinese:

  Mandarin: please add this translation if you can

• Dutch: goedwil m
• Finnish: liikearvo, goodwill
• French: achalandage (fr) m, (Canada) cote d'estime f
• Greek: αέρας (el) m (aéras)
• Japanese: のれん (ja) (noren)

• Norwegian:

  Bokmål: goodwill m

  Nynorsk: goodwill m

• Polish: renoma (pl) f
• Russian: деловая репута́ция (delovaja reputácija)
• Swedish: goodwill (sv) c, affärsvärde n (dated)

ability to exert influence

• Chinese:

  Mandarin: please add this translation if you can

• Finnish: vaikutusvalta (fi)
• French: survaleur (fr) f, (Canada) écart d'acquisition m

• Irish: cáilmheas m
• Polish: renoma (pl) f
• Russian: please add this translation if you can

The translations below need to be checked and inserted above into the appropriate translation tables, removing any numbers. Numbers do not necessarily match those in definitions. See instructions at Wiktionary:Entry layout#Translations.

Translations to be checked

• Bulgarian: ^{(please verify)} дружелюбие (bg) n (druželjubie)
• French: bonne volonté, bienveillance
• German: ^{(please verify)} Freundschaft (de) f
• Kapampangan: ^{(please verify)} pamiyabe

• Low German:

  German Low German: ^{(please verify)} Fründschap f, ^{(please verify)} Fründschop f

• Spanish: ^{(please verify)} buena voluntad
• Tagalog: ^{(please verify)} samahan (tl)

See also

• bona fides

---

Finnish

Etymology

Borrowed from English goodwill.

Noun

goodwill

1. goodwill (intangible business value)

Declension

Inflection of goodwill (Kotus type 5/risti, no gradation)
nominative		goodwill	goodwillit
genitive		goodwillin	goodwillien
partitive		goodwillia	goodwilleja
illative		goodwilliin	goodwilleihin
		singular	plural
nominative		goodwill	goodwillit
accusative	nom.	goodwill	goodwillit
	gen.	goodwillin
genitive		goodwillin	goodwillien
partitive		goodwillia	goodwilleja
inessive		goodwillissa	goodwilleissa
elative		goodwillista	goodwilleista
illative		goodwilliin	goodwilleihin
adessive		goodwillilla	goodwilleilla
ablative		goodwillilta	goodwilleilta
allative		goodwillille	goodwilleille
essive		goodwillina	goodwilleina
translative		goodwilliksi	goodwilleiksi
instructive		—	goodwillein
abessive		goodwillitta	goodwilleitta
comitative		—	goodwilleineen

Synonyms

• liikearvo