sourfaux
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English
[edit]Etymology
[edit]From sour + faux. Coined by Chris Young, the coordinator of the Real Bread Campaign, in 2015.
Noun
[edit]sourfaux (plural not attested)
- (cooking, nutrition, neologism) A kind of bread that is labelled as sourdough by the shop that sells it but actually contains cheaper ingredients and is prepared in a way that requires less time.
- 2022 April 23, Jon Ungoed-Thomas, “An honest crust? Craft bakeries rise up against ‘sourfaux’ bread”, in The Guardian[1]:
- But it is now under scrutiny in a government review over the longstanding claims that a “sourfaux” scandal is undermining the traditional genuine loaf.