virtue signalling

Definition from Wiktionary, the free dictionary
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English[edit]

English Wikipedia has an article on:
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Alternative forms[edit]

Etymology[edit]

Popularised by James Bartholomew in an article in The Spectator in April 2015.

Pronunciation[edit]

  • (US) IPA(key): /ˈvɜɹtʃu sɪɡnəlɪŋ/, [ˈvɜ˞tʃ-]
  • (file)

Noun[edit]

virtue signalling (uncountable)

  1. The practice of expressing a particular opinion in an attempt to make oneself look virtuous.
    • 2019, 8 January, Sophia Sleigh, Ads for butter, olive oil and pesto could face ban in war on junk food, in Evening Standard (p. 6)
      Conservative assembly member Andrew Boff said the ban was “reckless” at a time when TfL was facing a £1 billion deficit. “This is yet another example of the Mayor indulging in pointless virtue signalling and grandstanding,” he said.

Translations[edit]

See also[edit]

References[edit]

  • Original Bartholomew article: [1]
  • Article listing subsequent usages in other media outlets: [2]