upfront
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English[edit]
Alternative forms[edit]
Pronunciation[edit]
Adjective[edit]
upfront (comparative more upfront, superlative most upfront)
- Honest, frank and straightforward.
- In a forward, leading or frontward position.
- (of money) Paid in advance.
Translations[edit]
honest, frank and straightforward
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Adverb[edit]
upfront (not comparable)
- beforehand
- (soccer) As an attacker
- He's a poor defender, so we always play him upfront.
Translations[edit]
beforehand — see beforehand
attacker — see attacker
Noun[edit]
upfront (plural upfronts)
- (television) A meeting of network executives with the press and major advertisers, signaling the start of advertising sales for a new season
- 2007 May 17, Bill Carter, “As the Networks Order New Shows, Fox Moves to Consolidate Its Gains”, in New York Times[1]:
- Virginia Heffernan, Times TV critic, reports from this week's TV upfronts, where the networks debut their new schedules.
Verb[edit]
upfront (third-person singular simple present upfronts, present participle upfronting, simple past and past participle upfronted)
- To bring to the fore; to place up front for consideration
- 1997, Christopher Hall et al., “Silent and silenced voices”, in Adam Jaworski, editor, Silence: Interdisciplinary Perspectives, →ISBN, page 204:
- What our analysis has, hopefully, upfronted is the importance to resuscitate the suppressed and silenced voices so as to show the powerful mechanisms of institutional "cases".
