upfront

See also: up-front and up front

English

Alternative forms

• up-front

Adjective

upfront (comparative more upfront, superlative most upfront)

1. honest, frank and straightforward
2. In a forward, leading or frontward position.
3. (of money) paid in advance

Translations

honest, frank and straightforward

• German: direkt (de), freimütig, führend (de), geradeheraus (de), offen und ehrlich, vordringlich
• Russian: че́стно (ru) (čéstno), откры́то (ru) (otkrýto), прямолинейно (ru) (prjamolinejno)

• Turkish: açık (tr), belirgin (tr), belli (tr), dürüst (tr), önden

Adverb

upfront (not comparable)

1. beforehand
2. (soccer) As an attacker

   He's a poor defender, so we always play him upfront.

Translations

beforehand — see beforehand

attacker — see attacker

Noun

upfront (plural upfronts)

1. (television) A meeting of network executives with the press and major advertisers, signaling the start of advertising sales for a new season
   • 2007 May 17, Bill Carter, “As the Networks Order New Shows, Fox Moves to Consolidate Its Gains”, in New York Times^[1]:

     Virginia Heffernan, Times TV critic, reports from this week's TV upfronts, where the networks debut their new schedules.

See also

• upfront on Wikipedia.Wikipedia

Verb

upfront (third-person singular simple present upfronts, present participle upfronting, simple past and past participle upfronted)

1. To bring to the fore; to place up front for consideration
   • 1997, Christopher Hall et al., “Silent and silenced voices”, in Adam Jaworski, editor, Silence: Interdisciplinary Perspectives, ISBN 3110154595, page 204:

     What our analysis has, hopefully, upfronted is the importance to resuscitate the suppressed and silenced voices so as to show the powerful mechanisms of institutional "cases".