Definition from Wiktionary, the free dictionary
- honest, frank and straightforward
- In a forward, leading or frontward position.
- (of money) paid in advance
honest, frank and straightforward
upfront (not comparable)
beforehand — see beforehand
attacker — see attacker
upfront (plural upfronts)
- (television) A meeting of network executives with the press and major advertisers, signaling the start of advertising sales for a new season
2007 May 17, Bill Carter, “As the Networks Order New Shows, Fox Moves to Consolidate Its Gains”, in New York Times:
- Virginia Heffernan, Times TV critic, reports from this week's TV upfronts, where the networks debut their new schedules.
- To bring to the fore; to place up front for consideration
1997, Christopher Hall et al., “Silent and silenced voices”, in Adam Jaworski, editor, Silence: Interdisciplinary Perspectives, ISBN 3110154595, page 204:
- What our analysis has, hopefully, upfronted is the importance to resuscitate the suppressed and silenced voices so as to show the powerful mechanisms of institutional "cases".