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Coined by Edmund Spenser in 1596 (“blatant beast”). Probably a variation of *blatand (Scots blaitand (“bleating”)), present participle of blate, a variation of bleat, equivalent to blate + -and. See bleat.
- Obvious, on show; unashamed; loudly obtrusive or offensive.
- 1855–1859, Washington Irving, The Life of George Washington:
- Glory, that blatant word, which haunts some military minds like the bray of the trumpet.
- 1910 July 23, G[ilbert] K[eith] Chesterton, “The Blue Cross”, in The Innocence of Father Brown, London; New York, N.Y.: Cassell and Company, published 1911, OCLC 2716904:
- London died away in draggled taverns and dreary scrubs, and then was unaccountably born again in blazing high streets and blatant hotels.
- 1915, W[illiam] Somerset Maugham, chapter LXXVIII, in Of Human Bondage, New York, N.Y.: George H[enry] Doran Company, OCLC 890513588:
- He tried to think out what those two men had which so strangely attracted her. They both had a vulgar facetiousness which tickled her simple sense of humour, and a certain coarseness of nature; but what took her perhaps was the blatant sexuality which was their most marked characteristic.
- 2013 June 7, Gary Younge, “Hypocrisy lies at heart of Manning prosecution”, in The Guardian Weekly, volume 188, number 26, page 18:
- WikiLeaks did not cause these uprisings but it certainly informed them. The dispatches revealed details of corruption and kleptocracy that many Tunisians suspected, […]. They also exposed the blatant discrepancy between the west's professed values and actual foreign policies.
- (archaic) Bellowing; disagreeably clamorous; sounding loudly and harshly.
- 1859, Richard Henry Dana Jr., To Cuba and Back
- Harsh and blatant tones.
obvious, on show
bellowing, clamoring; disagreeably clamorous
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