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sticky +‎ -ness


stickiness (usually uncountable, plural stickinesses)

  1. the property of sticking or adhering; adhesion
    • 2014 December 23, Olivia Judson, “The hemiparasite season [print version: Under the hemiparasite, International New York Times, 24–25 December 2014, p. 7]”, in The New York Times[1]:
      [] The flesh [of the mistletoe berry] is sticky, and forms strings and ribbons between my thumb and forefinger. For the mistletoe, this viscous goop – and by the way, viscous comes to English from viscum – is crucial. The stickiness means that, after eating the berries, birds often regurgitate the seeds and then wipe their bills on twigs – leading to the seeds' getting glued to the tree, where they can germinate and begin the cycle anew.
  2. warmth and humidity, as on a muggy day
  3. (economics, of prices or wages) the tendency to stay the same despite changes in the economy
  4. (marketing, interface design) the presence of unique attributes that make a product indisposable and valuable to its owner
    The stickiness of a cellphone might be measured by its ability to tell correct time, locate its user, and allow its user to remain connected regardless of location.
  5. (advertising) a research measure that captures the extent to which viewers wish to spend more time looking at or reading a print ad.
    The low stickiness rating helped explain why our ad’s brand linkage rating was so low: people were turned off by the blurriness of the main photo.
  6. (psychology) an overemotional attachment to others; clinging in interpersonal relations; difficulty with ending conversations


See also[edit]