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See also: ubérisation


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From the brand name Uber, referring to a decentralised car-sharing service.


uberisation (uncountable)

  1. (business, commerce) The transformation of an existing industry or economy with the help of computing platforms, especially mobile applications, and temporary employment schemes.
    • 2015 July 4, Maureen Dowd, “Paris When It Sizzles”, in The New York Times[1], →ISSN:
      While commentators deplored the thuggery of some cabdrivers, they deplored “L’uberisation” even more. “The uberisation of the economy is a godless and lawless development model,” wrote Jean-Michel Bouguereau in La République des Pyrénées.
    • 2017 February 17, Jessica Elgot, quoting John McDonnell, “John McDonnell: We must stop 'Uberisation' of the workplace”, in The Guardian[2]:
      A new network of banks should fund “co-operatively owned Ubers and Airbnbs” to take on the giants of the gig economy and stop the “Uberisation” of the workplace, the shadow chancellor, John McDonnell, has said.
    • 2018, David Dunne, Design Thinking at Work, University of Toronto Press, →ISBN, page 96:
      Uberization affects much more than taxis and health insurance: it is pervasive throughout the economy and very real to detergent companies and tax authorities alike.


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  • IPA(key): /y.be.ʁi.za.sjɔ̃/
  • (file)


uberisation f (plural uberisations)

  1. (neologism) Alternative spelling of ubérisation
    • 2014 November 11, “L’uberisation, une opportunité historique”, in digital-collab.com[3]:
      Si vous ne croyez pas que votre métier puisse être uberisé, vous allez vous faire surprendre par des acteurs qui ne sont pas des historiques de votre métier. Ces gens voient d’autant mieux le potentiel d’uberisation qu’ils ne sont pas prisonniers de votre modèle.
      (please add an English translation of this quotation)
    • 2015 January 15, “L’uberisation du travail decryptée”, in www.usinenouvelle.com[4]:
      Car pour le magazine, l’uberisation du travail n’arrive pas par hasard en ces temps de chômage. Elle bénéficie surtout aux plus riches qui manquent de temps et délèguent certaines tâches à des travailleurs plus pauvres qui, eux, manquent d’argent.
      (please add an English translation of this quotation)

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