ins Auge gehen

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German

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Etymology

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Literally, to go into the eye, or more loosely translated as to hit the eye.

Pronunciation

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  • Audio:(file)

Verb

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ins Auge gehen (class 7 strong, third-person singular present geht ins Auge, past tense ging ins Auge, past participle ins Auge gegangen, auxiliary sein)

  1. (literally, of a sharp object) to hurt or gouge someone’s eye
    Passt mit den Scheren auf, dass da nichts ins Auge geht.
    Be careful with the scissors, so nobody hurts their eyes.
  2. (idiomatic, informal) to fail; to go wrong; to turn nasty; to blow up in one's face
    Die provokante Werbekampagne ist ordentlich ins Auge gegangen.
    That procative advertising campaign was a big fail.

Conjugation

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