slogan

See also: Slogan

English

Etymology

From earlier sloggorne, slughorne (“battle cry”), borrowed from Scottish Gaelic sluagh-ghairm (“battle cry”), from Old Irish slúag, slóg (“army”), from Proto-Celtic *slougos (“troop, army”), from Proto-Indo-European *slowgʰo-, *slowgo- (“entourage”) + Old Irish gairm (“a call, cry”), from Proto-Celtic *garman-, *garrman- (“a call, shout”), from Proto-Indo-European *ǵh₂r-smn-, from Proto-Indo-European *ǵh₂r- (“to shout, call”). Compare Latin garriō (“I chatter”), Old English caru (“sorrow, care”).

Pronunciation

• IPA^(key): /ˈsloʊ.ɡən/
• IPA^(key): /ˈsləʊ.ɡ(ə)n/

• Audio (US):

  (file)

• Hyphenation: slo‧gan
• Rhymes: -əʊɡən

Noun

slogan (plural slogans)

1. (advertising) A catch phrase associated with the product or service being advertised.
2. A distinctive phrase of a person or group of people.
   • 1960, P[elham] G[renville] Wodehouse, chapter XVIII, in Jeeves in the Offing, London: Herbert Jenkins, →OCLC:

     [Bertie Wooster:] “Right-ho,” I said, not much liking the assignment, but liking less the idea of endeavouring to thwart this incandescent aunt in her current frame of mind. Safety first, is the Wooster slogan.

3. (obsolete) A battle cry among the ancient highlanders of Scotland.
   • 1805, Walter Scott, "The Lay of the Last Minstrel", IV. xxvii:

     To heaven the Border slogan rung, / The English war-cry answer'd wide.

Synonyms

• (British) strapline
• tagline

Descendants

• Czech: slogan
• French: slogan
• Italian: slogan
• Portuguese: slogan
• Russian: слоган (slogan)
• Serbo-Croatian: slògān/сло̀га̄н

Translations

phrase associated with a product, used in advertising

• Albanian: slogan (sq) m
• Arabic: شِعَار (ar) m (šiʕār)
• Armenian: կարգախոս (hy) (kargaxos)
• Azerbaijani: şüar (az)
• Belarusian: ло́зунг m (lózunh), сло́ган m (slóhan)
• Bengali: স্লোগান (slōgan)
• Bulgarian: сло́ган m (slógan)
• Burmese: ဆောင်ပုဒ် (my) (hcaungpud)
• Catalan: eslògan m
• Chinese:

  Mandarin: 口號／口号 (zh) (kǒuhào), 口号 (zh) (kǒuhào), 標語／标语 (zh) (biāoyǔ), 标语 (zh) (biāoyǔ)

• Czech: slogan m
• Danish: slogan
• Dutch: slagzin (nl) m
• Estonian: tunnuslause, reklaamlause, moto (et) loosung
• Finnish: iskulause (fi)
• French: slogan (fr) m
• Georgian: ლოზუნგი (ka) (lozungi)
• German: Devise (de) f, Losung (de) f, Motto (de) n, Parole (de) f, (Leit-, Werbe-, Wahl-)Spruch (de) m; Schlachtruf (de) m
• Greek: σύνθημα (el) n (sýnthima), σλόγκαν (el) n (slógkan)
• Hebrew: סִסְמָה (he) f (sismá)
• Hindi: नारा (hi) m (nārā)
• Hungarian: szlogen (hu), jelmondat (hu)
• Icelandic: slagorð n
• Irish: sluán m
• Japanese: スローガン (surōgan), 標語 (ja) (ひょうご, hyōgo)
• Kazakh: ұран (ūran)
• Korean: 슬로건 (ko) (seullogeon), 표어 (ko) (pyoeo)
• Kyrgyz: ураан (ky) (uraan)
• (deprecated template usage) {{trans-mid}}
• Lao: ຄຳຂວັນ (kham khwan)
• Lithuanian: lozungas m
• Macedonian: слоган m (slogan)
• Malay: slogan
• Maori: pepeha, kīanga teremau
• Norwegian:

  Bokmål: slagord n

• Persian: شعار (fa) (šo'âr)
• Polish: hasło (pl) n, slogan (pl) m
• Portuguese: slogan (pt) m, lema (pt) m
• Romanian: slogan (ro) n
• Russian: деви́з (ru) m (devíz) (motto), ло́зунг (ru) m (lózung), сло́ган (ru) m (slógan)
• Serbo-Croatian:

  Cyrillic: слоган m

  Roman: slogan (sh) m

• Slovak: slogan
• Slovene: slogan m
• Spanish: eslogan (es) m, lema (es) m, consigna (es)
• Swahili: kauli mbiu
• Swedish: slogan (sv)
• Tagalog: pamansag
• Tajik: шиор (šior)
• Thai: สโลแกน (sà-loo-gɛɛn), คำขวัญ (th) (kam-kwǎn)
• Turkish: şiar (tr)
• Turkmen: şygar
• Ukrainian: га́сло n (háslo), ло́зунг (uk) m (lózunh), сло́ган m (slóhan)
• Urdu: نعرہ m (nārā), شعار m (śeār)
• Uzbek: shior (uz)
• Vietnamese: khẩu hiệu (vi)

The translations below need to be checked and inserted above into the appropriate translation tables. See instructions at Wiktionary:Entry layout § Translations.

Translations to be checked

• Finnish: slogani
• Hungarian: szlogen (hu)
• (deprecated template usage) {{trans-mid}}
• Spanish: eslogan (es) m, lema (es) m

Anagrams

• Anglos, anglos, langos, logans, longas

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Cebuano

Etymology

From English slogan.

Pronunciation

• Hyphenation: slo‧gan

Noun

slogan

1. an advertising slogan
2. a distinctive phrase of a person or group of people

Quotations

For quotations using this term, see Citations:slogan.

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Czech

Noun

1. slogan (advertising)

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French

Noun

slogan m (plural slogans)

1. slogan
2. motto

Further reading

• “slogan”, in Trésor de la langue française informatisé [Digitized Treasury of the French Language], 2012.

Anagrams

• lagons

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Italian

Etymology

Borrowed from English slogan, from Scottish Gaelic sluagh-ghairm (“battle cry”).

Pronunciation

• IPA^(key): /ˈslɔ.ɡan/, [ˈz̪l̺ɔːɡän̺]
• Hyphenation: slò‧gan

Noun

slogan m (uncountable)

1. slogan, specifically:
   1. A distinctive phrase of a person or group of people.
   2. (advertising) A catch phrase associated with the product or service being advertised.

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Polish

Etymology

Borrowed from English slogan.

Pronunciation

• IPA^(key): /ˈslɔ.ɡan/

Noun

slogan m inan

1. cliché (“something, most often a phrase or expression, that is overused or used outside its original context, so that its original impact and meaning are lost”)
2. (advertising) slogan (“a catch phrase associated with the product or service being advertised”)
3. slogan (“a distinctive phrase of a person or group of people”)

Declension

Declension of slogan

	singular	plural
nominative	slogan	slogany
genitive	sloganu	sloganów
dative	sloganowi	sloganom
accusative	slogan	slogany
instrumental	sloganem	sloganami
locative	sloganie	sloganach
vocative	sloganie	slogany

Synonyms

• (an overused phrase): banał, frazes, oczywistość, ogólnik, truizm

Related terms

• sloganowość
• sloganowy
• sloganowo

Further reading

• Template:R:PWN

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Portuguese

Noun

slogan m (plural s)

1. (advertising) slogan (phrase associated with a product)
2. (by extension) any type of motto

Synonyms

• (motto): lema

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Serbo-Croatian

Etymology

From (deprecated template usage) [etyl] English slogan

Pronunciation

• IPA^(key): /slǒɡaːn/
• Hyphenation: slo‧gan

Noun

slògān m (Cyrillic spelling сло̀га̄н)

1. slogan (distinctive phrase of a person or group of people)
2. slogan (advertising)

Declension

Declension of slogan

	singular	plural
nominative	slògān	slogani
genitive	slogána	slogana
dative	sloganu	sloganima
accusative	slogan	slogane
vocative	slogane	slogani
locative	sloganu	sloganima
instrumental	sloganom	sloganima

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Spanish

Noun

slogan m (plural slóganes)

1. slogan