From unattested *floggian, a stem variant of Proto-Germanic *flukkōną (“to beat”), itself a secondary zero-grade iterative with unetymological -u-, derived from *flōkaną. The original zero-grade iterative *flakkōną had been misinterpreted as an o-grade. See flack (“to beat”), also as a dialectal noun "a blow, slap".
- (transitive) To whip or scourge someone or something as punishment.
- (transitive) To use something to extreme; to abuse.
- (transitive, Britain) To sell something.
2001 January 26, Paul Edwards, “Optus $5/month 5110, T10 and 2288 only 4 days”, aus.comms.mobile, Usenet:
- And then there's my part time job at Telstra Bigpond flogging their cable network for just $67.55/month long term cost, a BARGAIN, and the other part time job flogging Foxtel at something like $50/month.
- (transitive, Australia, New Zealand) To steal something.
- (transitive, Australia, New Zealand) To defeat easily or convincingly.
1999 August 16, Mr Ripper, “Nothing to Crow About”, rec.sport.football.australian, Usenet:
- The Swannies got on a real roll over rounds 16/17 & 18 of 1987. In consecutive SCG matches, they flogged the Eags 30.21 to 10.11, followed that with a 36.20 to 11.7 demolition of the Dons and finally a 31.12 to 15.17 thrashing of Richmond.
- (transitive, agriculture) To exploit.
2007 February 6, “Suppliers the losers in Coles-Woolworths war”, The Age:
- The environment is paying dearly as producers flog their land. Sustainable agriculture needs a new generation of energised science and technology-trained farmers
- (to whip or scourge): whip
- ^ Guus Kroonen (2013), Etymological Dictionary of Proto-Germanic, Leiden, Boston: Brill Academic Publishers, page 144
- past tense of
flog n (genitive singular flogs, nominative plural flog)
flog (plural flogs)