From Middle English *floggen (suggested by flogge (“hammer, sledge”), from Old English *floggian, a stem variant of Proto-Germanic *flukkōną (“to beat”), itself a secondary zero-grade iterative with unetymological -u-, derived from *flōkaną. The original zero-grade iterative *flakkōną had been misinterpreted as an o-grade. See flack (“to beat”), also as a dialectal noun "a blow, slap". Cognate with Scots flog (“a blow, stripe, flogging”, noun), Scots flog (“thin strip of wood”), Norwegian flak (“a piece torn off, strip”).
- (transitive) To whip or scourge as punishment.
- (transitive) To use something to extreme; to abuse.
- (transitive, UK, slang) To sell.
- 2001 January 26, Paul Edwards, “Optus $5/month 5110, T10 and 2288 only 4 days”, in aus.comms.mobile (Usenet):
- And then there's my part time job at Telstra Bigpond flogging their cable network for just $67.55/month long term cost, a BARGAIN, and the other part time job flogging Foxtel at something like $50/month.
- (transitive, Australia, New Zealand) To steal something.
- (transitive, Australia, New Zealand) To defeat easily or convincingly.
- 1999 August 16, Mr Ripper, “Nothing to Crow About”, in rec.sport.football.australian (Usenet):
- The Swannies got on a real roll over rounds 16/17 & 18 of 1987. In consecutive SCG matches, they flogged the Eags 30.21 to 10.11, followed that with a 36.20 to 11.7 demolition of the Dons and finally a 31.12 to 15.17 thrashing of Richmond.
- (transitive, Australia, agriculture) To overexploit (land), as by overgrazing, overstocking, etc.
- 2007 February 6, “Suppliers the losers in Coles-Woolworths war”, in The Age:
- The environment is paying dearly as producers flog their land. Sustainable agriculture needs a new generation of energised science and technology-trained farmers
- (theater) To beat away charcoal dust etc. using a flogger.
- (to whip or scourge): Thesaurus:whip
flog (plural flogs)
- (Australia, informal, derogatory) A contemptible, often arrogant person; a wanker.
- 2019 June 15, Goya Dmytryshchak, “AFL fan outrage at 'behaviourial awareness officers'”, in The Age:
- It follows the ejection of a supporter who allegedly ran towards umpire Mathew Nicholls while calling him a "bald-headed flog" at half-time of the Carlton-Brisbane Lions match last Saturday.
flog (plural flogs)
- (Internet slang) A weblog designed to look authentic, but actually developed as part of a commercial marketing strategy to promote some product or service.
- 2008, Lucas Conley, OBD: Obsessive Branding Disorder:
- Though a handful of viral videos and flogs have captured significant interest, the vast majority hardly register with consumers.
- 2009, Nico Carpentier, Benjamin De Cleen, Participation and Media Production: Critical Reflections on Content Creation, page 33:
- An element more problematic […] in the move of corporate communications and practices online is the sometimes masked nature of such initiatives, for example through blogola and flogs.
- 2010, Beata Klimkiewicz, Media Freedom and Pluralism:
- […] hidden advertising and flogs (the use of “personal blogs” for unfair commercial and political purposes), […]
- past of
flog n (genitive singular flogs, nominative plural flog)
- (obsolete, poetic) flight (the act of flying)
- seizure (sudden attack [of an illness], convulsion, e.g. an epileptic seizure)
- seizure (sudden onset of pain)
- a flight (the act of flying)
- a steep drop, near vertical cliff
- “flog” in The Nynorsk Dictionary.
flog (nominative plural flogs)
- Soft mutation of .
|Note: Some of these forms may be hypothetical. Not every possible mutated form of every word actually occurs.|