brand

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See also: Brand, bränd, and brænd

English

English Wikipedia has an article on:
Wikipedia

Etymology

From Middle English brand, from Old English brand (“fire; flame; burning; torch; sword”), from Proto-Germanic *brandaz (“flame; flaming; fire-brand; torch; sword”), from Proto-Indo-European *bʰrenu- (“to bubble forth; brew; spew forth; burn”). Cognate with Scots brand, West Frisian brân (“fire”), Dutch brand, German Brand, Swedish brand (“blaze, fire”), Icelandic brandur, French brand (< Germanic). Parallel to e.g. Russian *gorěti (“to burn”) from Proto-Indo-European *bʰrenu- (“to bubble forth; brew; spew forth; burn”).

Pronunciation

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  • Audio (US):(file)
  • Rhymes: -ænd

Noun

brand (plural brands)

  1. (obsolete, rare) A conflagration; a flame.
    • (Can we date this quote by Jasper Heywood and provide title, author’s full name, and other details?)
      Goe to prepare the maryages what neede the torchis light? be holde the towres of troy do shyne with brandes that blase full bright.
    • (Can we date this quote by Jasper Heywood and provide title, author’s full name, and other details?)
      Is yet againe thy brest enflamde, / with brande of venus might
  2. (archaic or poetic) A piece of burning wood or peat, or a glowing cinder.
    To burn something to brands and ashes.
    • (Can we date this quote by Gavin Douglas and provide title, author’s full name, and other details?)
      The fearful brands and blazes of hot fire.
    • (Can we date this quote by Palfrey and provide title, author’s full name, and other details?)
      Snatching a live brand from a wigwam, Mason threw it on a matted roof.
    • (Can we date this quote by Washington Irving and provide title, author’s full name, and other details?)
      The brands of one of their fires were still smoking.
    • (Can we date this quote by Jasper Heywood and provide title, author’s full name, and other details?)
      Or when amid the Grecians shippes, / he threw the brandes of fyre.
  3. (Scotland, Northern England) A torch used for signaling.
  4. (archaic) A sword.
    • (Can we date this quote by John Milton and provide title, author’s full name, and other details?)
      Paradise, so late their happy seat, / Waved over by that flaming brand.
    • (Can we date this quote by Alfred, Lord Tennyson and provide title, author’s full name, and other details?)
      The shattering trumpet shrilleth high, / The hard brands shiver on the steel, / The splinter'd spear-shafts crack and fly, / The horse and rider reel
  5. A mark or scar made by burning with a hot iron, especially to mark cattle or to classify the contents of a cask.
  6. A branding iron.
  7. The symbolic identity, represented by a name and/or a logo, which indicates a certain product or service to the public.
    • 1999, Bernd Schmitt, Experiential marketing, page 39:
      The Amtrak brand revitalization approach represents one of the most ambitious, comprehensive, and systematic experiential marketing approaches I have ever seen.
    • 2000, Duane E. Knapp, The Brandmindset, page 67:
      In this way, every Citibanker becomes a brand manager and an ambassador of the Citibank brand. ... Indeed, the Citibank brand will "never sleep"
    • 2010, Gayle Soucek, Marshall Field's: The Store That Helped Build Chicago, page 136:
      Mr. Lundgren claimed that Federated had conducted a focus group and the analysis showed that most people were either indifferent to the name change or preferred the Macy's brand.
    • 2013 July 20, “The attack of the MOOCs”, in The Economist‎[1], volume 408, number 8845:
      Since the launch early last year of […] two Silicon Valley start-ups offering free education through MOOCs, massive open online courses, the ivory towers of academia have been shaken to their foundations. University brands built in some cases over centuries have been forced to contemplate the possibility that information technology will rapidly make their existing business model obsolete.
  8. A specific product, service, or provider so distinguished.
    Some brands of breakfast cereal contain a lot of sugar.
  9. (by extension) Any specific type or variety of something; a distinct style or manner.
    I didn't appreciate his particular brand of flattery.
    New Orleans brand sausage
    • 2014 November 17, Roger Cohen, “The horror! The horror! The trauma of ISIS [print version: International New York Times, 18 November 2014, p. 9]”, in The New York Times‎[2]:
      [O]ne minute this "Jihadi John" was struggling to get by, and get accepted, in drizzly England, unemployed with a mortgage to pay and a chip on his shoulder, and the next he stands in brilliant Levantine sunlight, where everything is clear and etched, at the vanguard of some Sunni Risorgimento intent on subjecting the world to its murderous brand of Wahhabi Islam.
  10. The public image or reputation and recognized, typical style of an individual or group.
    • 2011, Tom Bevan, Carl M. Cannon, Election 2012: The Battle Begins, Crown (→ISBN)
      The Obama brand had taken a hit two months earlier, when he campaigned for Creigh Deeds in Virginia and Jon Corzine in New Jersey, only to see them both lose.
    • 2012, Start Your Own Personal Concierge Service, Entrepreneur Press (→ISBN), page 104:
      Her brand is edgy, cosmopolitan, and out-of-the-box, so blogging is the perfect, ever-changing match for her.
    • 2019, Sally Thorne, 99 Percent Mine: A Novel, HarperCollins (→ISBN):
      He unplugged my umbilical cord to take a leisurely swig, smirking, watching me turn blue before giving it back. My cardiologist told me that was impossible, but I' m still convinced. That's very on-brand for [my twin] Jamie.
  11. A mark of infamy; stigma.
  12. Any minute fungus producing a burnt appearance in plants.

Synonyms

Hyponyms

  • (mark made by burning a human): badge

Derived terms

brand (noun)

Translations

marker for cattle — see branding iron
The translations below need to be checked and inserted above into the appropriate translation tables. See instructions at Wiktionary:Entry layout § Translations.

Verb

brand (third-person singular simple present brands, present participle branding, simple past and past participle branded)

  1. (transitive) To burn the flesh with a hot iron, either as a marker (for criminals, slaves etc.) or to cauterise a wound.
    When they caught him, he was branded and then locked up.
  2. (transitive) To mark (especially cattle) with a brand as proof of ownership.
    The ranch hands had to brand every new calf by lunchtime.
  3. (transitive) To make an indelible impression on the memory or senses.
    Her face is branded upon my memory.
  4. (transitive) To stigmatize, label (someone).
    He was branded a fool by everyone that heard his story.
    • Template:RQ:Frgsn Zlnstn
      I had never defrauded a man of a farthing, nor called him knave behind his back. But now the last rag that covered my nakedness had been torn from me. I was branded a blackleg, card-sharper, and murderer.
    • 2011 October 23, Phil McNulty, “Man Utd 1-6 Man City”, in BBC Sport:
      As Ferguson strode briskly towards the Stretford End at the final whistle, he will have been reflecting on the extent of the challenge now facing him from the club he once branded "noisy neighbours".
  5. (transitive, marketing) To associate a product or service with a trademark or other name and related images.
    They branded the new detergent "Suds-O", with a nature scene inside a green O on the muted-colored recycled-cardboard box.

Translations

Derived terms

brand (verb)

See also

Template:mid2

Afrikaans

Pronunciation

Etymology 1

From Dutch brand, from Middle Dutch brant, from Old Dutch *brand, from Proto-Germanic *brandaz.

Noun

brand (plural brande, diminutive brandjie)

  1. destructive, catastrophic fire (such as a house fire)
    Daar was 'n vreeslike brand in die wildtuin.
    There was a horrible fire in the nature reserve.

Etymology 2

From Dutch branden, from Middle Dutch branden.

Verb

brand (present brand, present participle brandende, past participle gebrand)

  1. (ergative) to burn
    Die kerse brand so pragtig, dis sprokiesagtig!
    The candles burn so gorgeously, it's picturesque!
    Die kleuter het 'n gat in my tafelkleed gebrand.
    That toddler has burnt a hole in my tablecloth.

Danish

Etymology

From Old Danish brand, from Old Norse brandr. Compare with German Brand.

Pronunciation

IPA(key): /bran/, [b̥ʁanˀ]

Rhymes: -anˀ

Noun

brand c (singular definite branden, plural indefinite brande)

  1. fire (large, destructive fire, as in a building)
  2. smut (plant disease)

Declension

Declension of brand
common
gender 		Singular Plural
indefinite definite indefinite definite
nominative brand branden brande brandene
genitive brands brandens brandes brandenes

References

Dutch

Pronunciation

Etymology 1

From Middle Dutch brant, from Old Dutch *brand, from Proto-Germanic *brandaz.

Noun

brand m (plural branden, diminutive brandje n)

  1. destructive, catastrophic fire (such as a house fire)
    Die vreselijke brand was veroorzaakt doordat een kleuter met kaarsen speelde.
    That terrible fire originated because a toddler was playing with candles.
Derived terms
Descendants
  • Afrikaans: brand
See also

Etymology 2

See the etymology of the corresponding lemma form.

Verb

brand

  1. (deprecated template usage) first-person singular present indicative of branden
  2. (deprecated template usage) imperative of branden

French

Etymology

From Middle French brand, from Old French brant, from Frankish *brand, *brant (“firebrand, flaming sword”), from Proto-Germanic *brandaz (“firebrand, torch, sword”), from Proto-Indo-European *bʰrenu- (“to burn”). Cognate with Old High German brant (“fire, firebrand, burning iron”), Old English brand (“fire, flame, brand, torch, sword, weapon”), Old Norse brandr (“fire, firebrand, sword”). More at English brand.

Noun

brand m (plural brands)

  1. (archaic) a sword

Further reading

Icelandic

Noun

Template:is-noun form

  1. indefinite accusative singular of brandur

Italian

Etymology

Borrowed from English brand.

Noun

brand m (uncountable)

  1. brand (product symbol)

Occitan

Pronunciation

Noun

brand m (plural brands)

  1. (nautical) pitch (movement around the beam axis)

Old Danish

Etymology

From Old Norse brandr.

Noun

brand

  1. fire (occurrence of fire in a certain place)

Descendants

Old English

Alternative forms

Pronunciation

Noun

brand m

  1. firebrand; torch

Declension

Declension of brand (strong a-stem)
Case Singular Plural
nominative brand brandas
accusative brand brandas
genitive brandes branda
dative brande brandum

Descendants

Swedish

Etymology

From Old Swedish brander, from Old Norse brandr, from Proto-Germanic *brandaz, from Proto-Indo-European *bʰrenu-.

Pronunciation

Noun

brand c

  1. accidental, uncontrollable fire, conflagration

Declension

Declension of brand 
Singular Plural
Indefinite Definite Indefinite Definite
Nominative brand branden bränder bränderna
Genitive brands brandens bränders brändernas

See also

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